NBT Fuel Program

Do you want to learn how to grow your startup?
Apply to NBT Fuel Program, a free growth-focused accelerator program.
First Month
Learn growth marketing from experts
Second Month
Create go-to market strategy with assigned mentors
3-6 Months
Optimise your marketing tactics with assigned mentors
Next Big Thing Fuel Program Stages
Program Stage 1
Foundation of Growth-Driven Marketing (First Month)
Growth Sessions (Virtual on-demand via GMH platform)
1- Growth Marketing Strategy
- Growth-Driven Marketing Checkup
- Growth-Driven Marketing Strategy Creation
2- Reaching and Attracting Potential Customers
- Content Marketing (covering SEO/ASO)
- Social Media Marketing
- Paid Media (covering Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads, Twitter Ads, TikTok Ads, Quora Ads, Reddit Ads, Pinterest Ads)
- Earned Media Marketing
3- Engaging and Converting Potential Customers
- CRO (Conversion Rate Optimisation)
- Website Engagement
- App Engagement
4- Nurturing and Closing Leads
- Lead Nurturing: Email Marketing
- Sales and Marketing Automations
- CRM (Customer relationship management)
5- Retaining and Growing Customers + Growth-Driven Marketing Management
- Customer Lifecycle Management
- Closed-Loop Reporting
Mentor + Program Coordinator will decide Proceeding to Next Stage according to engagement
Program Stage 2
OKR and Test & Learn Based Growth-Driven Marketing Planning (Second Month)
Mentorships (Interactive)
2 x 45 min session with Assigned NextBigThinker
In the first session NextBigThinker shows OKR, Test and Learn Based Content-Paid-Email-Earned Media Plan templates
In the second session iterates through outputs
Assignments
- Create a 3-6 Months OKR Based Growth-Driven Marketing Plan
Growth Webinars
Growth Spotlight - Growth Insights from Industry Experts
Growth Rollercoaster - Ups and Downs of Growth Stories
Mentor + Program Coordinator will decide Proceeding to Next Stage according to engagement
Program Stage 3
First Tests & Iterations & Optimization via Test and Learn (3-6 Months)
Mentorships (Interactive)
3 x 45 min session with Assigned NextBigThinker
Each session is done through OKR Based Roadmaps & Test and Learn Findings
Assignments
Iterate on OKR Based Growth-Driven Marketing Plan
Growth Webinars
Growth Spotlight - Growth Insights from Industry Experts
Growth Rollercoaster - Ups and Downs of Growth Stories
Mentor + Program Coordinator will decide Proceeding to Next Stage according to engagement
Application
Always-on application window: Rolling on admissions
Enrollment
Evaluation of all applications:
- 1-1 Session with Program Coordinator
- Invitation to eligible candidates
Apply to the Fuel Program